Product Launch Checklist

Every launch step, why it matters and when to skip it

Product Launch Checklistproduct-launch-checklistProductivityMarketingPick your launch type and get only the checklist items that applyEvery item says why it matters and when you can safely skip it66 steps across 9 phases, from pre-launch to the first month after
Product Launch Checklist hero image
Pricing · Free

Product Launch Checklist Introduction

Product Launch Checklist is a free, step by step launch checklist for indie makers shipping software. Pick your launch type - SaaS, mobile app, AI tool, browser extension, open source or developer tool - and the list gets shorter, not longer: you only get the items that apply. Every item says why it matters and when you can safely skip it, running from the moment the product works to the first month after launch. Your ticks are remembered in the browser, and the whole thing is readable without an account, an email or a payment. It is also built for AI agents: the checklist is available as Markdown, through a no-auth MCP server with get_checklist and get_item tools, and as an agent skill, so an assistant can walk you through your own launch one item at a time.

Key Features

  • Pick your launch type and get only the checklist items that apply
  • Every item says why it matters and when you can safely skip it
  • 66 steps across 9 phases, from pre-launch to the first month after
Product Launch Checklist hero image